James White Opuku, the deputy editor-in-chief and anchor of the Ghana Mango channel in Africa, delivers his speech at the international communication forum on Tuesday. The forum is a part of the 2024 China New Media Conference. [Photo by Zhao Manfeng/China Daily]

Media organizations should prioritize innovation and focus on creating impactful and effective content, said industry professionals and experts attending the 2024 China New Media Conference in Changsha, China on Tuesday.

本周二，在中國長沙舉辦的2024中國新媒體大會上，與會專家及業(yè)內人士表示，媒體需要創(chuàng)新先行，專注于創(chuàng)造有影響力和感召力的內容。

Media need to incorporate new technology into news production, as rapid advancements in information technology have ushered in profound transformations in the media industry, the experts said at the two-day 2024 China New Media Conference.

在為期兩天的2024中國新媒體大會上，有關專家認為，信息技術的飛速發(fā)展已經給媒體行業(yè)帶來了深刻的變革，媒體需要讓新聞生產擁抱新技術。

The conference, organized by the All-China Journalists Association and Hunan provincial government, opened on Tuesday in Changsha, in Central China's Hunan province.

據悉，本屆大會由中華全國新聞工作者協(xié)會與湖南省人民政府聯(lián)合主辦，并于本周二在中國中部的湖南省長沙市開幕。

The conference featured six parallel forums, focusing on content innovation, international communication, social responsibility, technology application and digital culture.

大會設有6場平行論壇，分別聚焦于內容創(chuàng)新、國際傳播、社會責任、技術應用與數字文博等主題。

Li Wensha, head of China Daily's Feature Department, shared how China Daily portrays significant themes through minor narratives, or specific examples, at the international communication forum. She also showcased how the media group has actively explored new production and models that are empowered by AI.

在國際傳播論壇上，中國日報社文教部主任李文莎分享了《中國日報》如何用“小故事”“小切口”反映“大主題”，并展示了《中國日報》如何積極探索人工智能賦能下的新生產與新模式。

John Ross, senior researcher at the Chongyang Institute for Financial Studies at Renmin University of China, claimed in a video speech that Western media has misunderstandings about the changes in China. Communication is necessary to avoid drawing incorrect conclusions based on erroneous information, he said.

中國人民大學重陽金融研究院高級研究員John Ross(羅思義)在視頻演講中表示，西方媒體對中國的變化存在諸多誤解，存在誤解就要交流，要避免基于錯誤信息得出錯誤結論。

In the future, China can enhance the credibility of international communication by continuing technological innovation and global outreach, Ross added.

他還補充，未來中國可以通過持續(xù)的技術創(chuàng)新與全球化布局，增強國際傳播的可信度。

James White Opuku, the deputy editor -in-chief and anchor of the Ghana Mango channel in Africa, said that the Ghana Mango channel provides objective information about China, explores a comprehensive e-commerce model that integrates television shopping, e-commerce platforms and new media promotion.

非洲加納“金芒果”頻道的副總編輯、首席主持人James White Opuku介紹，“金芒果”衛(wèi)星頻道傳播客觀的中國信息，同時探索將電視購物、電商平臺和新媒體推廣融為一體的綜合電商模式。

Besides the forums, the China New Media Technology Exhibition, a key component of the China New Media Conference, showcased how technology empowers the advancement of media integration.

除了國際傳播論壇，中國新媒體技術展也是中國新媒體大會的重要組成部分，展現了技術如何賦能媒體融合的發(fā)展。

At the exhibition hall, located in the Hunan International Convention and Exhibition Center, innovative technologies such as artificial intelligence and XR were displayed, showcasing how new technologies are driving innovation in the media industry.

中國新媒體技術展開設于湖南國際會展中心展館內，展示了人工智能和XR等創(chuàng)新技術，彰顯了新技術對媒體行業(yè)的創(chuàng)新驅動。

Hundreds of representatives from the publicity departments, central and local governments, media outlets, websites, colleges, and research institutions attended the conference.

本屆大會共吸引了來自宣傳部門、中央和地方政府、媒體機構、互聯(lián)網公司、新聞院校和研究機構的數百名代表出席參會。

責編：唐煜斯

一審：唐煜斯

二審：秦慧英

三審：黃曉輝

來源：中國日報