A rights promotion and release of the Chinese-Italian edition of The China's Intangible Cultural Heritage Series was held at the Frankfurt Book Fair, Germany, on October 16.

The 76th Frankfurt Book Fair, a grand event in the global publishing industry, is currently underway in Germany.

During the book fair, the Hunan Juvenile and Children's Publishing House (HJCPH), a subsidiary of the China South Publishing and Media Group (CNS), held a rights promotion and release for its new publication—the Chinese-Italian edition of The China's Intangible Cultural Heritage Series. A number of Chinese and foreign publishing personnel, experts and scholars, as well as local readers were attracted.

At the rights promotion and release of The Chinese-Italian edition of the China's Intangible Cultural Heritage Series.

Themed "Illustrated Chinese Legacies for Global Appreciation", this release aimed to showcase the charms of China's intangible cultural heritage via children's picture books to international readers, especially youths and juveniles, promoting in-depth exchanges between Chinese and foreign cultures.

The China's Intangible Cultural Heritage Series, published by HJCPH, consists of a series of children's picture books depicting China's intangible cultural heritage. It has been introduced in several countries and regions and has been widely recognized.

HJCPH reached a cooperation agreement with the Roman 9-Center of the China-Italy Economic and Cultural Exchange Center in June 2023, jointly planning to set up an HJCPH branch in Italy. The branch will collaborate with the Roman 9-Center, translating outstanding Chinese literature into Italian for publication every year and promoting these works in the mainstream publishing market of Italy.

At the guest interview.

Five distinguished guests attended an interview, namely, Kang Qinxin, planning editor and one of the writers of the China's Intangible Cultural Heritage Series; Hu Lanbo, president of CINA Publishing House; Carlo Mazzanti, vice chairman of the Roman 9-Center; Liudmila Kondakova, vice chairwoman of Eksmo Publishing House; and, Hannah Johnson, publisher of Publishing Perspectives. They had an in-depth exchange of views on the promotion of The China's Intangible Cultural Heritage Series and Chinese culture.

責編：馮宇軒

一審：馮宇軒

二審：唐煜斯

三審：秦慧英

來源：紅網(wǎng)